Leading content distribution and pay TV platform Tata Sky has partnered with Vedantu to make quality education accessible and affordable for students across India. To facilitate access to the content, the service is also made available via the Tata Sky mobile app.
Aspirants can learn and repeat batches, have access to catch-up and on-demand content, including but not limited to curriculum revisions, tests, class notes. You can also ask a question and have your doubts clarified by Vedantu experts. The service also provides exam preparation materials that can be accessed through the app.
The partnership aims to break down common barriers to learning, including cost, distance and timing. The two linear platform services Tata Sky JEE Prep and Tata Sky NEET Prep are aimed at students in grades IX-X for preparation for the basics (IIT, NEET, NTSE, Olympiads) and the core curriculum for XI-XII IIT JEE Main. JEE Advanced (technology) and NEET (medicine).
According to a press release, the service is offered at a pocket-friendly price of 5 rupees per day and is delivered by top-notch master teachers from Vedantu, including academics from IIT and AIIMS with a proven track record in teaching. The medium of instruction will be a mixture of English and Hindi.
In conversation with afaqs! says Pallavi Puri, Tata Sky’s chief commercial and content officer, that education as a segment has universal appeal. “All households in all regions that have NEET and JEE candidates will be our focus. With the help of a wide-reaching medium like television, Tata Sky and Vedantu want to deliver high quality education and bridge the gap between high quality teachers and students. “
Puri adds that the main goal of the partnership is not just to increase ARPU, but to build the subscriber base for this particular service and enrich it so that more people can benefit from it.
The partnership has another advantage. Tata Sky subscribers receive a special discount on Vedantu’s live learning programs. This includes courses for 12th grade and other competitive exams, CBSE / ICSE / State Board classes, and more. Subscribers can access live classes, curriculum, course revision material, and more through this offering.
Arvind Singhal, COO of Vedantu, commented on the launch of the service in a press release: “More than 30 million students in the K-12 and exam preparation segments benefit from Vedantu’s live learning every month. We are excited to partner with Tata Sky to bring our highly qualified teachers and specially curated classes to aspiring engineering and medical entrance exams students learning from their television screens. This partnership is another step towards our vision of providing quality education at affordable prices to every household. “
In addition to providing students with a fun and engaging learning experience, the class also provides interactive quizzes that they (the students) can answer using the TV remote control.
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