“With the acquisition of Zelish, Tinychef has a powerful app with a very committed user base. Our users can now discover recipes and plan their meals, shop for products and cook with voice control. It’s exciting as voice search queries in India are growing by 270 percent and over 82 percent of smartphone users are already using voice search regularly, “added Shete.
Shete said the potential of the teams’ combined solution will help make Tinychef the standard kitchen assistant for every kitchen around the world.
He found that nearly 4 million recipes were requested in India alone and over 1.7 million meals were prepared using the Tinychef skill on Alexa, while over half a million recipes were prepared using Zelish last year.
Shete said Tinychef is reviewing various revenue models, including brand partnerships, subscription and ad-based services for users, and collaboration with food platforms.
“On the conservative side, we expect between $ 40 million and $ 50 million arr. By December 2025. The US is expected to contribute a large portion of that,” he said, adding that emphasis will be placed on adding voice guidance in the preparation of this Recipes and purchase of ingredients from a single platform.
The company is also entering the Italian market to expand its presence in Europe.
Zelish co-founder Saakshi Jain said the transaction will help bring the Zelish experience to the world of voice-assisted cooking.
“Most chefs complain that there is a constant back-and-forth between using their phones and managing the tasks mentioned. With Tinychef in the picture, users can look forward to a completely hands-free experience. People will soon be able to enjoy the Zelish experience using voice assistants like Alexa instead of walking back and forth in recipe videos, “she added.
The acquisition will also help expand the Zelish experience across the Indian subcontinent and expand its global presence in the North American market as well.
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